Brand Launch: Floryo Mission Freshness

OBJECTIVE

Floryo wanted to launch their first ever Digital Video Commercial (DVC) and to do that we decided to embark on a unique mission, a Mission to find Freshness. So how did we do it?

EXECUTION

We implemented an effective digital strategy that comprised of videos, stories as well as static posts that were primed to garner maximum engagement and fun among the audience while we prepared to launch the digital film. The teaser campaign involved asking intriguing questions about how much people are looking forward to a complete freshness overhaul in the kitchen through innovative ways. It thus warmed the audience for our big reveal and even allowed registering a few characters from the film as brand symbols.