FAQ's
Social media or should we say Meta, is the digital avatar of the brand. Effective communication on these platforms is key to brand success. Great content leads to great engagement. Great engagement leads to great recall and great recall leads to great sales or leads.
At Changing Tree, we have a method to this meta madness; The CT Approach. The CT approach is designed to help brands address all the complex messaging priorities through a simple and well-structured content architecture which in turn helps in daily content creation and campaign ideations.
A website is a one stop destination for customers to know everything about the brand.
A website is also the platform for last mile conversions with regards to sales or leads depending on objectives.
At Changing Tree, our team of expert UI/UX designers and coders provide end-to-end solutions which are a blend of creativity & technology - content, design, development and maintenance.
Let’s bring your brand story to life and mesmerise your future customers.
It definitely is!
A picture can say 1000 words and a video tells a story at 24 frames per seconds.
Be it pictures or videos, Changing Tree Production has you covered. Our production team will handle it all for you from pre-production to post. Let’s bring your products and brand stories to life.
From real to reel – we help brands create platform friendly snackable content. Our state-of-the-art studio is fully equipped to capitalize on trends, formats, moments in a jiffy.
Marketing/advertising is all about influencing the audience to win them over and make them your customers. Influencers/KOLs help in adding an edge over the competition.
At Changing Tree, we don’t just crack the campaign but also help our brands identify the right influencers, negotiate commercials and create the content and take the collaborations live.
Branding – it all starts here and it’s extremely critical to get this aspect right.
At Changing Tree, we understand the critical nature of this phase and implement a series of brand exercises and workshops with the clients which helps us define the brand’s personality and tonality.
Which further translates into brand assets like logos, business cards, websites and overall brand communications.
SEO – Search Engine Optimisation, a method that ensures your website organically appears in the top results when one searches with keywords related to your brand.
SEO results are not achieved overnight, it’s a long process which involves updating blogs on a regular basis with all the relevant brand keywords, backlinking and link building which allows for crawlers to pick your website and show it in the top results.
At Changing Tree, our team of content writers along with our SEO expert work in tandem to analyze top ranking and competition keywords to develop strategies and content that helps in better SERPs.
While meta and google are the primary platforms where your customers are, the digital landscape is vast, and your customers are constantly hopping across this landscape exploring and consuming information. This behaviour makes it extremely difficult to catch their attention and drive conversions. Therefore, the need of performance marketing your advertising mix is absolutely necessary.
At Changing Tree, we help brands get the best ROI on every ad spend with our strategies that are tailored to the brand’s needs. Our team of change makers, constantly analyse customer behavior and market trends to curate ads to target, re-target and convert potential customers to customers no matter where they are in the digital landscape.
SEM – Search Engine Marketing.
Scenarion: Your brand versus the competition - the competition list is long and they are fighting for visibility and customer acquisition as well. So, in this case just SEO is enough, your advertising mix requires SEM as well.
At Changing Tree, our team of change makers analize the competition and the category thoroughly and curate a unique bidding strategy to ensure you have the edge over your competition and acquire customers before they do at best possible acquisition rate.
If you are looking to build a database of your customers or if you already have one and want to engage with them. Email marketing helps in both.
At Changing Tree, we help brands build this base and engage with them through campaigns that ensure your customers are always up to date about your brand and all your offerings such as new launches, offers, sales etc.